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You lifted the creative bar within your category, something everyone benefits from. You have shown how agencies and clients can create entertainment franchises, partnering with Arnie, road trips and beyond to become talent management for brands. You have moved into merchandising for real.
You have created enduring fame, something that has eluded most other brands. You have demonstrated the power of consistency in building your highly valuable brand. Sharon Lloyd Barnes Commercial director Advertising Association Compare the Meerkat is a brilliant example of brand, agency — in this case VCCP — and production working together to create an ad campaign that has not only successfully grown a business and brand awareness — but introduced a catchphrase and characters that have both become part of British culture.
Memorable ads are those that find a different way to tell a story and Compare the Meerkat has certainly done that for the price comparison site sector.
And yet here we are, 10 years later, still listening to the inexplicably Russian tones of Sergei et al. Changing the name of the site back in the day was bold.
Giving away a soft toy to seal an insurance deal made people pay a little premium. And just when you thought it was running out of steam, it seems to have a new lease of life. Impressive work. It needs a big idea that can run and run. Sounds a bit of a tough one, but nothing in comparison to how hard it must have been convincing the client that the big idea they were after was basically an outrageous pun.
Cut to 10 years later, however many billion insurance quotes, nearly as many ads, sold more cuddly toys than Hamleys ever did, free cinema tickets and two-for-one meal deals later…. In case you fancy going on a meerkat binge, Compare the Market maintains a complete archive of all their campaigns here. Categories: Insurance, Finance. Trends and Insight 4. Ten years ago, in an office in Victoria, quite a down-and-dirty company really set the standard of doing something different.
I must confess I love an advertising mascot. Compare the Meerkat is a brilliant example of brand, agency — in this case VCCP — and production working together to create an ad campaign that has not only successfully grown a business and brand awareness — but introduced a catchphrase and characters that have both become part of British culture. Anthropomorphic meerkats in smoking jackets. You get a brief for a brand called Compare the Market. No best answer has yet been selected by Mr Veritas.
Once a best answer has been selected, it will be shown here. Crosswords 9 mins ago. Mr Veritas Mon 27th Jul Adverts. That is unless the firm that is advertising is Russian? Apologies if this has been asked before,but I haven't been into Ads before. Music in new sky1 HD 'one look' advert. Answers 1 to 12 of Best Answer No best answer has yet been selected by Mr Veritas. Hello again, Mr V: The advert relies upon the idea that lots of people mishear the word 'market' as 'meerkat'.
To get the gag to work, the meerkat presenter needs to speak with an accent which makes the two words sound similar. Incidentally, I think the website is fantastic! Mr Veritas. Question Author Ah. Chris,being old and not very good of hearing the joke is was lost on me. Thank You. This is rapidly becoming my most irritaitng advert of all time! Thank you Mr Veritas for your question which caused Buenchico to post the website for meerkats.
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