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We're more like a jet ski that can turn on a dime. Lee insisted the move is about better serving cancer patients, not just reversing declining financial trends. Livestrong was a pioneer in providing one-on-one help to guide people through difficult and sometimes traumatic cancer diagnosis and treatment. The model has been successfully copied by many.
The company therefore needs to find new, unique ways to help patients, Lee said. Armstrong founded the Lance Armstrong Foundation in after he was diagnosed with testicular cancer that had spread to his lungs and brain.
His remarkable recovery and success on the world's biggest stage for cyclists fueled a boom that transformed the once small charity into a global force. The downturn came when Armstrong's career and reputation were undone first by a investigation into PED use and his confession in a televised interview with Oprah Winfrey.
The charity desperately tried to distance itself from the scandal. Armstrong was pushed out of his role as chairman of the board of directors -- he remains listed as a board emeritus member but is otherwise not involved -- and the foundation's name was formally changed to Livestrong. With that money in the bank, analysts at charity watchdog groups Charity Navigator and Charity Watch still give Livestrong good marks for being financially healthy overall and transparent in how it spends.
And donations have leveled off from their initial plummet. But Livestrong still spent three times what it takes in on its national partnership with the YMCA, the local one with the University of Texas and operating expenses. Armstrong was nowhere to be seen earlier this month during Livestrong's "relaunch" ceremony in Austin. The charity announced plans to end its one-on-one cancer support services, where a patient could call for help dealing with insurance, counseling and medical trials.
Livestrong will maintain its partnership with the Livestrong Cancer Institutes at the University of Texas Dell Medical School, which focuses on cancer research, patient care and treatment. Livestrong's trademark yellow wristbands were once worn by celebrities and politicians the world over. Donations and commercial ties to Nike brought in tens of millions annually. But those days are gone. The wristbands are rarely seen anymore, and Nike ended its Livestrong clothing line years ago. The legacy and reputation of Armstrong, a cancer survivor who won the Tour de France seven times, crumbled abruptly following revelations he used performance-enhancing drugs.
Livestrong has chugged along as a much smaller, leaner organization. The relaunch came with an artistic redesign. Gone is the yellow-and-black "Livestrong" logo that mimicked the wristband, which is still available for purchase online. The logo has been replaced by a blue background with three rings -- orange, blue and yellow.
We're more like a jet ski that can turn on a dime. Lee insisted the move is about better serving cancer patients, not just reversing declining financial trends. Livestrong was a pioneer in providing one-on-one help to guide people through difficult and sometimes traumatic cancer diagnosis and treatment.
And that makes for a strange situation these days at Livestrong, which is dealing with an even bigger identity crisis that has tested the organization with rapidly declining revenues and its third chief executive since Armstrong, a cancer survivor, built it from scratch in , helping the foundation grow into an inspirational global brand that distributed 2. That year, the charity served more than , people with help and information in the fight against cancer, according to the foundation.
Anti-Doping Agency exposed his history of doping and deceit in professional cycling. With about half as many full-time employees as five years ago, the charity served , people in , including online assistance. Wristband distribution also plummeted to about , last year. To shelter itself from the fallout surrounding its founder, the foundation tried to make a clean break — removing his framed Tour de France jerseys from an office wall and returning the artwork he had provided for decoration at its headquarters.
Celine Cortes Audience Development Manager. Kathleen Ferraro Associate Health Editor. Dayan Marquina Digital Designer. Bojana Galic Staff Writer. Careers We consider ourselves lucky to be able to help people through our work. Join our energetic, dedicated team.
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