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Cool colors include green, blue, and purple. Cool colors are usually calming and soothing but can also express sadness. If a company wants to display health, beauty or security, incorporate these colors.
Happy colors are bright, warm colors like yellow, orange, pink and red. Pastel colors like peach, light pink or lilac can also have an uplifting effect on your mood. The brighter and lighter a color, the more happy and optimistic it will make you feel. Another way colors can create happy emotions is by combining multiple primary and secondary colors together for a youthful, colorful effect.
Sad colors are colors that are dark and muted. Cool colors like blue and green can make you feel calm. Pastel colors and particularly cool toned pastels like baby blue, lilac and mint have a calming and relaxing effect. Neutrals like white, beige and grey can also make you feel calm. The fewer colors you combine and the more simple and pared back a design is, the more calming it will feel.
Strong, bright colors and neon colors can have a powerful effect on emotions. Colors like bright red, bright yellow and neon green can feel energizing and make you feel more alert, but can also be irritating on the eyes. These colors will grab your attention and stand out from their surroundings.
Highly pigmented, strong colors like royal blue, turquoise, magenta and emerald green can also have a stimulating effect and make you feel refreshed and energized. Photograph: Cas Cornelissen via Unsplash.
Red is the warmest and most dynamic of the colors—it triggers opposing emotions. It is often associated with passion and love as well as anger and danger. If you want to draw attention to a design element, use red. But use it as an accent color in moderation as it can be overwhelming.
Photograph: Afroz Nawaf via Unsplash. Orange enhances a feeling of vitality and happiness. Like red, it draws attention and shows movement but is not as overpowering. It is aggressive but balanced — it portrays energy yet can be inviting and friendly. Orange is great for a call to action to buy or subscribe to a product. Photograph: Alexander Shustov via Unsplash. Yellow is perhaps the most energetic of the warm colors.
It is associated with laughter, hope and sunshine. Accents of yellow help give your design energy and will make the viewer feel optimistic and cheerful. Too much yellow can be overwhelming and should be used sparingly. In design, it is often used to grab attention in an energetic and comforting way. Green symbolizes health, new beginnings and wealth. Green is the easiest on the eyes and should be used to relax and create balance in a design.
It is a great color to use if a company wants to depict growth, security or inspire possibility. Obviously green is the major color symbolizing ecology. The new phrase for people or companies who find ways to cut back on electricity, fuel, or things that damage the environment is "going green. When something is seen as opposite, extreme, or a firm position, it is said to be "black or white. Colours are also used in religious ceremonies or represent aspects of religion.
Native Americans include colors in religious ceremonies. The Navajo Nation considers four colors to be important: Turquoise, white, yellow, and black. These colors represent four sacred mountains. The Apache Nation also considers four colors to be important: Green, white, yellow and black. These are sacred colors of the white mountain and are also used in government. The Iowa Nation also considers four colors to be sacred: Black, yellow, red and white.
They represent direction, their flag, and what they consider to be four races of man. In Tibetan Buddhism, blue is the color of Vairochana, a celestial Buddha, whose image is the immensity of sky blue. That was the least expensive color dye at the time and that is what they continued to wear. The robes themselves symbolize "simplicity and detachment of materialism.
Green is the traditional color of Islam. The Islamic flag is green. Green is also mentioned in the Quran as the color of garments, cushions and carpets in paradise. In Hinduism, saffron is their most sacred color. Saffron represents fire that burns our impurities. Yellow represents knowledge and learning. The color green of the Maharashtra represents life and happiness. The color blue is like infinity like the vastness of the oceans and sky. In Christianity, the color red symbolizes the blood of Jesus Christ and of sacrifice.
White represents the body of Christ. Black represents sin in Catholic liturgy. Gray is the color of ash and this represents repentance in Catholicism. Purple is the liturgical color for the seasons of Advent and Lent. Heaven is described as having a lot of gold in buildings and streets.
White and silver are used in liturgy during Christmas and Easter. The Bible says that many in the Middle East and Rome valued colored gems and jewelry. Red and white coral was used for Beads and ornaments. Red rubies and light blue turquoise were given as gifts. Ezekiel Use in Medicine and Therapy:. Colors are sometimes used in therapy Also called Chromotherapy. Colors have a huge effect on people who have brain disorders or who are emotionally troubled. The color blue has a calming effect on many people and lowers respiration and blood pressure.
Red has the opposite effect. Some therapists use green to sooth and relax emotionally disturbed people who suffer from anxiety or depression. Some claim that the color violet is good for migraines and in "cases of cellulitis caused by a poor elimination, heaviness or sluggishness after eating, disorders of the spleen, bladder and kidney. Color in World Culture. We will also answer the question if colour perception is metaphorical or biological in people suffering from depression.
The word depression is not so easy to be represented by a colour. Depression is not just sadness, it is a phase or maybe combination of phases where a person has no enthusiasm, motivation or interest to attend to the boldness and beauty in any colour no matter how warm or bright it is. Maybe,for them, the vibrance in the glowing petals of a red rose seem as dull as a foggy dusk.
The above quote conveys the idea that colours are just like our facial features. Our features are expressed differently with different emotions. You smile when happy, frown when disturbed. Similarly, colours are an expression of our emotions. Colours are a powerful force in our lives because it is a useful communication tool. It is used to represent signals, indicate mood, influence reactions and so on. Even though the perception of colours vary across culture, nation, individuals, but certain colours depict universal meanings.
Such as love is depicted by the colour red universally. Warm colours evoke emotions like love,comfort,liveliness and give energy to individuals. We may feel happy, optimistic and joyous while looking at these colours.
It also expresses rage, hatred, and danger. Cool colours usually make one feel calm, composed, tranquil and expresses a sense of security. Colour psychology is the scientific study of the effect of colours on human mind and behaviour. This field of study aims to determine how colors influence our decisions, emotions and perceptions. Color psychology can be used especially when dealing with children who face depressive symptoms. The positive use of colors can be manipulated used art therapy for small kids.
A research study was conducted to determine the correlation between mood and colour perception by incorporating students. The students were randomly assigned to see a movie which was emotionally charged — one had a happy ending, another sad. After making the students watch the video they were presented with 48 muted colour patches. They were then asked to indicate if the patch was yellow, red, green or blue. The results conclude that those participants who had watched the sad video lacked accuracy in identifying colours falling on the blue-yellow spectrum than those who watched the happy clip.
The above study can be interpreted as : those who were feeling blue had difficulty in identifying blue and yellow. Research says that the neurotransmitter dopamine is responsible for mood regulation.
It is also known as the happy hormone. At the same time, it has links with colour perception especially in the blue-yellow spectrum , mood-regulation and vision. Thus, it is not surprising that mood vision and colour perception has a relation. A study conducted by Dr. Emanual Bubl at Albert-Ludwigs-University of Frieburg in Germany and his team with 80 participants — 40 healthy individuals, 40 who had depression 20 were taking antidepressants, 20 were not to find the pattern of visual sensitivity in people suffering from depression.
They used an unique technique pattern electroretinogram PERG , to measure perception of contrast. The results showed significant decrease in retinal sensitivity even for those who took medicines.
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