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Data shows that Prime members spend twice as much per year as non-Prime members. Amazon gets its customers to become loyal to the brand by providing a perceived economic benefit of shopping with them. After deciding which loyalty platform model to use, you need to use software to manage your system. Think about what offers you want to provide, the size of your business, and how you may want to adapt your scheme over time.
It only takes three minutes to create and launch your scheme! Now that you built your loyalty scheme, you need customers to join and make use of the perks. Many consumers are sceptical about signing up for new platforms, so you need to incentivise them. One method to capture sign-ups is to provide a discount on their purchase in return for joining your loyalty scheme. This tactic works best at checkout when you can easily input the customer data into your POS.
Loyalty schemes work, but it takes more than only printing a loyalty card. A business must use its reward platform to make customers feel valued.
Even more, it needs to leverage data to ensure customers only receive relevant offers. With the Epos Now system and LoyalZoo integration, you can reward frequent shoppers and improve your customer retention. Contact our sales team to see how to create a loyalty scheme that leverages the power of Epos Now. We use cookies to give you the best experience on our site. By continuing, you agree to our use of cookies.
Go Back. What is a loyalty scheme? Which businesses use loyalty schemes? For example, a luxury retailer should have a posh, VIP themed loyalty program, while a toy company should make it fun and light hearted. The first thing customers will notice about your rewards program is what you call it. Name your rewards program something that reflects who your brand is, what you sell, or the values you want your community to represent.
One Love Organics put together an incredibly branded program with their Love Club rewards. Similar to how you should take the time to connect your program name to your products, you should also use the same amount of attention to detail one level deeper and focus on your points currency!
Create a clear connection between your brand, program name, as well as the name of your points and how they are displayed. This will create a cohesive customer experience, and show them that your rewards program is part of your brand community experience, not an afterthought. I have seen many creative point names, but one of my favorites is from Frostbeard Studio. Since they sell book-themed candles, Frostbeard decided to reward their customers with Pages. You can make your currency even more exciting by giving it some kind of visual element.
When you create a look for your currency, customers can imagine what the points they earn look like, making them more than just a number. Liquid Death , the irreverent water-in-a-can brand, does a great job of keeping the look and feel of their points consistent with the rest of their store. Even the smallest details can make a huge difference in making your rewards program an enticing and inviting community to join. With the right tools, you can customize a program so that every interactive element is on-brand and looks incredible.
Not only have they designed an art-themed banner image, but they also have a whole slew of paint-stroked icons for their earning and spending rules and VIP tiers. Like I mentioned before, it might seem like a small thing, but it will go a long way with your customers! The best loyalty programs reward customers when they least expect it.
So you need to put the plug in and make sure you retain your customers once you've won them over. American marketing author Ron Zemke said customer decisions are influenced by two factors - outcome, and process. To keep customers loyal, a business's products or services have to meet customer expectations - do they do what you said they would do? At the same time, the customer needs to feel good in the process of buying.
Research suggests that around two-thirds of customers who switch supplier do so because they feel that the business doesn't care about them and their needs. Loyalty schemes, such as Tesco's Clubcard, reward returning customers with exclusive discounts and offers based on how often they shop with you. A good loyalty scheme, with benefits that the customer values, will encourage them to shop with you more often and to choose you over your competitors. The information you collect from your customers can also help you to target your marketing more effectively.
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