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But I'm starting to believe that watermarking is simply not what it's made out to be. I've found myself gradually slowing down on watermarking to where it isn't a part of my workflow, with the exception of sharing proofs with clients of course. Before I go through these points, I'm going to say that I had these very thoughts early in my career to justify watermarking my own images. I practiced watermarking for a very long time when preparing my images to share with the world.
Anyone from beginners to seasoned pros still watermark today. You may share the same opinions. I will then follow with a rebuttal and play devil's advocate on how my opinion of watermarking has completely changed recently. Like mentioned earlier, we put our heart and soul into our work and are so very proud of it.
The last thing we want is our work to be stolen. There are some situations where photographers have seen their work on a wide array of sites being shared with no credit, used for commercial purposes without consent, or to the point where sites are unlawfully selling someone else's work without any contact or permission.
This is unfortunate and completely understandable. While I haven't seen someone sell my work without my permission yet , I have been a victim of sites sharing my work without any permission whatsoever. It does not matter. If someone wants to steal your image, by any means they indeed will. There's the good and the bad; the pros and the cons; and that's just the nature of the beast that is the internet. They will blatantly crop out your image, screenshot your image, or if they're savvy enough, they will clone it out.
Now another disagreement that will arise is the fact people will not credit your work. For example, let's say there's a popular Instagram page that features your image but they don't give you credit.
This sucks, I know, I've been there; but from my experience of feature pages sharing my imagery, the good people will always give you proper credit.
If there are pages that don't, it's not worth stressing over a couple of bad apples force you to slab a distracting layer over your piece of art. And lastly, if you don't want your images stolen, don't share them on the internet.
It's that simple. This makes total sense, right? You need to put that final stamp on your image letting people know where it came from, almost like branding a cow.
You need the exposure. If a client or collaborator shares your image, it is instant, free marketing for you and your brand. It's a no-brainer! While at its face it seems like a no-brainer to do this, I've come across many instances where it can backfire and become counterproductive. It can be distracting if not done properly. As I mentioned earlier, the good people out there mostly everyone, except for a few bad apples will give you credit where credit is due.
And regarding the "attaching a name to your image" argument, isn't it already that way on social media? Take a look below, mostly every social media platform has your name or brand right next to your image. Let your "signature touch" become your watermark.
Every photographer in the world should aspire to achieve this, knowing a photographer's work when you see it. No watermarks needed. If I put a watermark on my image it will look more professional. Like I mentioned earlier, this can potentially backfire if not done correctly. Contrary to looking professional, some watermarks can come across as tacky.
I put together a few examples of watermark placements that I see often on the web that can be distracting:. There is no rule on watermarking. Even though I suggest that you should at least give it some thought, it is ultimately your decision. With that being said, the key to an effective watermark is to make it visible without being distracting at all; this can be tricky.
Here are some tips on effective watermarking:. While there may be a few reasons why watermarking is warranted, I believe it is worth questioning if it really is a necessity. If you're afraid of having your work stolen on the web, the only foolproof way of avoiding that is not sharing it on the internet all together. Your name will always be connected to your image on most social media platforms, and the good people out there will give your appropriate credit.
If you get carried away with your watermark, the purpose of making your images look professional may backfire. If you insist on watermarking your images a few good tips are to make it small, placed where it won't be a distraction, and lower the opacity to make it more subtle. So I will ask you to discuss, do you watermark? Do you think it is a necessity? Does it matter? Share your thoughts!
Check out the Fstoppers Store for in-depth tutorials from some of the best instructors in the business. Thanks for the article Nick. I really enjoyed reading it. However from my own personal experience watermarks helped me grow as a photographer.
I do not watermark my images because i am afraid of them being stolen, i watermark them to make sure that if someone screenshots the photo and passes it to a friend and if that friend is interested reaching out to me directly by searching my name i simply make it easier for them to do so. I love the photos you shared in the article, very crisp and clean, some of them made me feel like i was viewing other photographers work "without mentioning any names" because the final touches and the shallow depth of feild made me feel this way.
Thats my own personal opinion based on my own personal experience. I could share a list of more than 50 photographers that "could've" shot those really fantastic photos. Note: artists have been signing their work for literally thousands of years without taking away from the art piece. You mean Dani Diamond? In terms of watermarking images I think when you reach a point where your pictures stand out you should start putting your name on it in a subtle way and you also should digitally secure your images.
I am in favor of watermarks that display some type of contact information so the photographer can be found when the image is viewed outside of it's original context. All of the images on my website will show up on Google image search, but not everyone will click the "view page" button in the search results. Then there's the issue of most image sharing sites stripping out some or all exif information. Having a name, URL, email, or some way for a viewer to find their way back to you can be important.
There have been many occasions where someone has tracked me down by the URL on one of my images. While some photographers might find this sort of thing distracting, it is rarely a problem for the average viewer; most won't care and some will find it helpful. After this article and Jared Polin's take on watermarks, I pretty much stopped using them. Then again, my photos aren't being used on any sites. In general, it is up to you and your situations to decide if you should watermark your photos or not.
If you are running a business, watermarking photos can be a good option for you. It helps you promote your business and also avoid online image theft.
But you also need to consider the color, size, and position of the watermarks to make your photos always look great. It is also fine that you watermark only some selected photos you need.
Sometimes you only want to add some characters, icons, signs, symbols to your images, it is okay to use watermark tools or photo editors. Some watermark tools and image editors can provide you with these functions. Skip to content. Marketing Purposes You need to promote your photos; you want to promote your brand, you want to promote your company logo. Touch Of Professionalism Watermark gives your image a professional touch and makes your pictures more professional and credible.
Pros 1. Watermarking Highlights Your Personality When Photos Are shared When photos are shared on different platforms, it gives exposure to your personality. Watermarking Credit Your Energy No doubt, watermarking on your photos gives you credit from people when people share these watermark photos. Cons Although watermarking your photos has many advantages, but at the same time, it has some disadvantages as well.
Watermark On The Photo Can Hide Original Theme Of The Photo A beautiful picture full of colors conveying an energetic message, but watermark on that lovely image distracts the attention of the people from the actual concept of photo. Can Be Removed Or Crop Yes, your watermark photos can be edited easily; people can take screenshots and can edit it according to their desire.
There are several common questions related to watermarking, here we also help you answer them: Should I watermark my photos on Etsy? Should I watermark my photos on Instagram? Reasons to Watermark Photographers who share their images online and choose to use a watermark usually do so for four main reasons: They do not want their clients printing their own photos - as part of their packaging may include prints.
They feel that a watermark will allow viewers to more easily find and quickly identify their photos and brand as images get shared around the Web. This can be hightly beneficial for marketing purposes. Reasons Against Watermarking Of course there is always a flip-side to every situation. If someone really, really wants to remove your watermark, they can, unless it covers the majority of the image, especially the center. It is fairly easy to remove a watermark, even just using free software!
Nine times out of ten, legitimate businesses and corporations will not steal your images. They will either contact you directly for licensing, or they will purchase from stock agencies such as Getty, Shutterstock , or Stocksy.
More often than not, if your images are shared online by someone other than yourself, it will be from someone who just happens to like your photo, and wants to share it on their Tumblr or Pinterest page. And, most of the time, people will link to your original image.
When you are on the Google Images page, click on the camera icon to upload your image.
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