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In many countries, English is the most commonly learned, with close to 1 billion speakers. But a map of common second languages can simply show just how many countries prioritize learning English , the de-facto international language in many organizations.
Instead, this map highlights the movement of people by showing the second-most common primary language. Even when filtering by primary language use, however, English and other Indo-European languages dominate the world.
With 55 countries speaking it as the second-most common primary language, English came out on top. Similarly to second-place French with 14 countries and third-place Russian with 13 countries , English was most common in proximity to English-speaking countries or where there was a history of immigration.
Alternatively, they showed the primary indigenous language before colonization, such as the Quechua languages in South America. Languages provide a window into culture and history. Only 23 languages are spoken by at least 50 million native speakers. Mandarin, Yue including Cantonese , Min, Wu, and Hakka cover over individual dialects, which vary further by geographic location. Chinese is one of the most challenging languages for English speakers to pick up, in part due its completely unfamiliar scripts.
After Chinese, the languages of Spanish and English sit in second and third place in terms of global popularity. The rapid proliferation of these languages can be traced back to the history of Spanish conquistadors in the Americas, and British colonies around the world.
Animation: Map of Colonization — :. Today, Spanish has million native speakers, but these are mostly concentrated in Latin America. English has million native speakers under its belt, with a widespread reach all over the globe.
While the visualization makes all the world languages seem disparate, this linguistic family tree shows how they grew from a common root. It also explains how languages can evolve and branch out over time. Created by Minna Sundberg. Full version. This linguistic tree also includes many languages that are not on the large visualization of 23 mother tongues.
Some of them might be considered endangered or at risk today, such as Catalan or Welsh. However, with globalization, a few interesting linguistic trends are arising.
Language revival Certain enclaves of marginalized languages are being preserved out of pride for the traditional and cultural histories attached. While Catalan was once banned , its rebirth is a key marker of identity in Barcelona. More than universities teach Catalan worldwide. In the case of Welsh, a mammoth university project plans to make sure it does not die out.
Researchers are compiling ten million Welsh words to preserve the past, present, and future of the language. Language forecast At this point in time, English is the lingua franca — adopted as a common language among speakers with different mother tongues.
However, this status might soon be fuzzier as demographic trends continue. The rise of China is an obvious one to consider. As China continues to increase its economic might and influence, its languages will proliferate as well. At the same time, 26 African countries are projected to double their current size , many of which speak French as a first language. If not, you have some work to do…. Consider who the products and services are aimed at? Think about their geographic location, age, gender, level of education, profession, race, religion, and perhaps their socio-economic status.
Then dig deeper. What are their values, their lifestyle choices, interests and hobbies, behaviours? What kind of music do they listen to? Which products do they use? Once you have a clear picture of who the website is aimed at, you can get to work designing elements for that audience — not the latest techniques you want to try out, nor the specialised photography your client loves!
There are several things to consider, including layout, colour scheme, typography, content and images. You must take a human-centred approach, by focusing your design on how your users are likely to expect the site to work for them. Teenagers, young professionals and geeks will prefer a more complex layout to hold their attention and they could cope with a more sophisticated navigation system.
Full-width layouts tend to appeal to a trendy, young crowd, while a traditional layout is the safe option if your audience is a little more conservative. For example, young kids are more likely to respond to primary or rainbow colours, but those same primary colours will look far too basic on a site aimed at a more sophisticated crowd. The style and size of font you use will go a long way to expressing the personality of the brand. Business owners can gather both demographic and psychographic information from government agencies concerned with economics and statistics.
Neighborhood profiles and customer surveys are also great sources of information. World View. How Do Demographics Affect Business? More From Reference.
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